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Jan 27, 2012

Shooting for ASDA packaging

Was busy last week shooting lots of images for packaging for ASDA own brands. It’s not quite my usual style - it’s sharper and a bit brighter - it has to work printed quite small on a plastic pack where the printing may not be wonderful so it’s no place for subtlety. Nevertheless I like this shot and specially cropped a little as here.

Shot on NIkon D7000 with Profoto lighting and processed in Lightroom 4Beta.